Not your average potato.
Our founders discovered the Maine Russet while experimenting with their first batches.
At the time, they had no idea just how difficult this potato is to turn into a chip. Or that it’s the potato behind some of the country’s most famous french fries.
All they knew was that it made a damn good chip. One that was real thick, real sturdy, real crunchy. And actually looked and tasted like it came from a real potato.
We’ve stuck with it ever since.
A potato of epic proportions.
The Maine Russet is built a little differently than your average potato chip potato.
For starters, it's big. Which is why our chips are, too.
It's dense and starchy. Which gives our thick-cut chips that sensational crunch and true potato flavor.
And it’s got great skin. Which is why our chips have those rustic edges, natural imperfections, and a little more character.
Welcome to
Aroostook County.
Our potatoes come from Aroostook County, Maine. A place where there are more potatoes than people. And where hard work comes with the territory.
The growing season is short. The weather is harsh, to say the least. Nothing comes particularly easy here. And yet, farming families keep turning out some pretty incredible potatoes. Year after year. Generation after generation.
In the chip world, there are no natural blondes.
We don't blanch our potatoes. They're sliced and go straight into the fryer, which means the potato's natural starches (and flavor) never get washed out. As a result, our chips come out a little darker, naturally.